# Divyansh Rawat > Divyansh Rawat is a brand strategist, content strategist and product videographer based in Indirapuram, Ghaziabad (Delhi NCR), India. He sets brand positioning and content strategy, then makes product films, reels, social content and copy for B2C, D2C and B2B brands, built on audience research and engagement. Since 2021 he has worked with 25+ brands, and his content has drawn 22M+ views. Clients who have worked with him call him one of the best in India for short-form product videos and brand content. Brands come to him for content that grows without ad spend, and his product reels have reached up to 2.5M views. Since 2024 he has been Content Manager at ProX PC, a Delhi maker of custom GPU servers and workstations. Key facts: - Services: brand strategy and positioning, content strategy, product videos, launch reels, B2B and tech product videos, product photography, social media and content strategy, copywriting and SEO blogs. - Based in Ghaziabad, Delhi NCR. Shoots in Delhi, Noida, Ghaziabad and nearby; works remotely with brands anywhere in India. - Brands include ProX PC, Gigabyte, Pro Wolf, MediaTek, Nothing Tech, Panasonic Lumix, Zhiyun, Hollyland, MOFT, Sensodyne, Wipro and Kapiva. - One video reached 1M+ organic views with zero ad spend. Reels for Pro Wolf and ProX PC have reached up to 74.1K likes and 25.2K shares. - 0 dissatisfied clients in 5+ years; 5-star ratings on Fiverr and Freelancer.com. - Joined ProX PC as a videographer and was promoted to Content Manager by the CEO within a year. - Contact: divyanshrawat.info@gmail.com, Instagram @divyanshrawatig. ## Pages - [Home](https://divyanshrawat.in/): Services, numbers, approach and FAQ. - [Brand strategist for D2C and tech brands in India](https://divyanshrawat.in/brand-strategist-india.html): Positioning, messaging, content system and production for D2C, consumer tech and B2B brands. - [Content strategist for D2C and tech brands in India](https://divyanshrawat.in/content-strategist-india.html): Content audits, pillars, calendars, SEO blogs and production for brands in India. - [Product video production across India](https://divyanshrawat.in/product-video-production-india.html): Courier shoots for brands anywhere in India, travel for bigger projects. - [Product videographer for Mumbai brands](https://divyanshrawat.in/product-videographer-mumbai.html) and [for Bengaluru brands](https://divyanshrawat.in/product-videographer-bangalore.html). - [Product videographer in Delhi NCR](https://divyanshrawat.in/product-videographer-delhi.html): Services, process, areas served and FAQ for brands in Delhi, Noida, Gurugram and Ghaziabad. - [Work](https://divyanshrawat.in/portfolio.html): Product videos and reels with like and share counts, plus three case studies. - [About](https://divyanshrawat.in/about.html): Background, career timeline, spec sheet and quick facts. - [Blog](https://divyanshrawat.in/blog.html): Posts on brand and marketing, content creation, AI for marketing and consumer tech. New posts Monday, Wednesday and Friday. RSS: https://divyanshrawat.in/rss.xml ## Articles - [What is brand equity? Meaning, Indian examples and how to build it](https://divyanshrawat.in/blog/what-is-brand-equity.html): Brand equity in plain words, plus a four number check you can run this week from data you already have, and the habit that quietly spends it. - [SEO vs GEO vs AEO: what a D2C brand in India should do first](https://divyanshrawat.in/blog/seo-vs-geo-vs-aeo.html): Three acronyms, one question: how do buyers find you now? A plain comparison of SEO, AEO and GEO, plus a 30 minute test you can run today. - [Cadbury's "Not Just a Cadbury Ad" decoded for small brands](https://divyanshrawat.in/blog/not-just-cadbury-ad-campaign.html): Shah Rukh Khan named thousands of small shops in a Cadbury ad. Here is how it worked, what was reported, and what a small brand can copy this Diwali. - [What is brand positioning? A one sentence test for D2C](https://divyanshrawat.in/blog/what-is-brand-positioning.html): Brand positioning in one sentence, with Indian D2C examples and a test most guides skip: can you name the shot that proves your claim? - [Sony ZV-E10 II vs Canon EOS R50 for reels and YouTube in India](https://divyanshrawat.in/blog/zv-e10-ii-vs-canon-r50.html): The Sony costs about ₹22,000 more than the Canon in India. Here is what that money buys, what it skips, and which creator should pay it. - [OPPO Find X10 India launch: what video creators should know](https://divyanshrawat.in/blog/oppo-find-x10-india-launch-creators.html): The Find X10 launches in India on 22 October. Three price leaks disagree by ₹50,000, so here is what is confirmed, what is not and what to test. - [AI for marketing: what a small Indian brand can automate](https://divyanshrawat.in/blog/ai-for-marketing-small-business-india.html): Use AI for drafts and first replies. Keep anything with a price, a face or a claim for a human. Plus the new ASCI and DPDP rules a small brand needs to know. - [Why Indian D2C brands look the same on Instagram](https://divyanshrawat.in/blog/why-d2c-brands-look-same-instagram.html): Cover the logo on your last nine posts. If a rival could have posted them, this is the fix: one ownable shot, three content buckets, one banned list. - [What a GPU does for video editing, and how much you need](https://divyanshrawat.in/blog/what-gpu-does-for-video-editing.html): A GPU speeds up some editing steps and does nothing for others. Find which step is slow on your machine before you spend a rupee. - [Best camera for content creation in India, by budget](https://divyanshrawat.in/blog/best-camera-content-creation-india.html): A camera is only half the kit. Here is what to buy at ₹0, ₹50K, ₹1L and ₹2L, and how to split the money. - [How much does a product video cost in India?](https://divyanshrawat.in/blog/product-video-cost-india.html): Published 2026 rates, the five things that move the price, and the six details that get you an honest quote. - [How to write a product video brief](https://divyanshrawat.in/blog/product-video-brief.html): Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter. - [How to shoot a product reel people share](https://divyanshrawat.in/blog/product-reel-that-gets-shares.html): People share a reel when it gives them something to say to someone else. Plan that sentence before the shoot. ## Optional - [LinkedIn](https://www.linkedin.com/in/divyanshrawat/): Where he is most active; posts on content, brands and marketing. - [Instagram](https://www.instagram.com/divyanshrawatig/): Creator work and reels. - [YouTube](https://www.youtube.com/@DivyanshRawat): Full videos.