What is brand equity? Meaning, Indian examples and how to build it
Brand equity in plain words, plus a four number check you can run this week from data you already have, and the habit that quietly spends it.
Brand & Marketing
For founders growing a consumer brand in India: positioning, launches, pricing and the marketing that sells, with rupee numbers and real Indian brand examples.
Brand & Marketing, 9 min
Brand & Marketing, 8 min
Cadbury's "Not Just a Cadbury Ad" decoded for small brands
Shah Rukh Khan named thousands of small shops in a Cadbury ad. Here is how it worked, what was reported, and what a small brand can copy this Diwali.
Brand & Marketing, 8 min
What is brand positioning? A one sentence test for D2C
Brand positioning in one sentence, with Indian D2C examples and a test most guides skip: can you name the shot that proves your claim?
Brand & Marketing, 8 min
Why Indian D2C brands look the same on Instagram
Cover the logo on your last nine posts. If a rival could have posted them, this is the fix: one ownable shot, three content buckets, one banned list.
Brand & Marketing, 5 min
How much does a product video cost in India?
Published 2026 rates, the five things that move the price, and the six details that get you an honest quote.
Brand & Marketing, 5 min
How to write a product video brief
Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter.